My Magical Moments® is an Australian based company created after a young Aussie mum, wasn't able to find affordable magical products to help create special moments with her daughter. After a few months, lots of creativity and the world at her feet, My Magical Moments® was born.
With high quality products and affordable prices as her aim, My Magical Moments® launched in 2015. 8 years later with over 100,000 orders shipped world wide, featured in many articles for their adorable elf babies, Elves with Special Needs® range and affordable elf accessories, My Magical Moments® is Australia's largest Affordable Elf store.
In 2021 My Magical Moments® released the worlds first pre wired, standing affordable elf, My Elf Friends®, available in a range of hair colours with two skin tones. This was accompanied by their exclusive new design of My Elf Baby® and My Elf Toddlers®.